SOCIAL MEDIA MANAGEMENT
Don’t use Social Media to Impress People; use it to impact people.
As the title implies IGNI5 offers social media marketing services. Companies turn to us when they need help managing and producing regular content on their social media channels, when they want to set up social media advertisements on platforms such as Facebook, Instagram etc. and when they want to best optimize their social media accounts. IGNI5 also offer services related to responding and reacting to customer interactions on social media platforms and influencer outreach for cross promotion and affiliate marketing.
Why do business need to maintain and manage social media?
Your customers are on social media!!
To clarify, regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.
There are people searching for your company!!
Similarly, if your company is offering a beneficial product or service then there are people searching for. Therefore, all you need to is figure out how to place your message in front of them. Our social media management service will help your business to join in and generate new leads.
People are talking about your company on social media!!
In other words, you need to listen. Your customers are talking on social media and you need to respond. In short, our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.
Companies deserve expert social media management!!
However, most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.
How do IGNI5 manage social media accounts?
We handle many of your social media marketing needs including content creation and publishing, social media advertising and social media monitoring.
Content Creation Calendar
While the action of posting social content is straightforward for most, it’s more important to consider what you post.
We don’t create content for our clients without first doing our due diligence in research. We learn everything we can about your business, your competitors and your target market.
Even though we are well-versed in executing digital marketing services for industries of all kinds, we still take the time to understand your specific business. The more we know about your business, your competitors and your potential customers, the better equipped we’ll be to handle your social platforms overall.
Content Calendar Publishing
Earlier we mentioned that posting on social media is straightforward for most, and that’s true! But it can get tricky when you’re rolling out a pre-planned monthly calendar.
Some SME may have the time to manually, individually publish a social media post with well-thought-out hashtags across multiple platforms, several times a day. Doing so would not only deplete them of their time, but it would also leave more room for spelling and grammatical errors. We understand that! That’s why we take publishing off from our clients list too.
We create content calendars for our clients a month in advance, and then use our publishing and analytics software to schedule out the entire months’ worth of content in one sitting.
This allows us to ensure no errors are made in the posts, it saves you (and us!) time, allowing us to focus on other aspects of your marketing, and it allows your social media followers to expect regular posts from you.
Social Media Advertising
What many business owners aren’t familiar with is the world of social media advertising. Behind every tweet and post, there is an advertising platform that allows you to put money behind your content.
You can either “boost” your existing social media posts, or you can create completely new social media ads to run.
Either way, social media advertising essentially allows you to put your content, brand and website in front of more people within your target audience, faster.
Depending on what your business goals and social media goals are, there are several different types of ad campaigns we can suggest. They vary by objective. Whether you need to drive traffic to your website, drive direct sales on your website, drive lead conversions on your website, or simply increase your social media followers and engagement, social media advertising can help you achieve it all. Our social media ad specialists are experienced and capable of executing any ad campaign you need or that we deem best fit for your business. The reason so many business owners aren’t super familiar with social media advertising is because it can get a little technical in setting it all up. This is where it helps to have digital marketing experts who do this every day (like us!) come in and take this task off your hands.
We can make sure your ad campaigns are strategically set up from concept to execution.
Social Media Monitoring
You may have heard it said a few times that digital marketing cannot succeed with a “set it and forget it” strategy. That’s because the online landscape changes every minute of every day, and that includes social media!
It’s important to remember that “the internet” is composed of real humans whose opinions and buying behaviors are constantly changing and being influenced. That’s the reason we include social media monitoring with our social media services.
Whether you sign up for our social media management services, social media advertising services or both, you can rest assured that IGNI5 will be monitoring your social media efforts for you, daily.
- What comments and messages are you receiving from your followers?
How well are people responding to your advertisements? - What’s working well for your social networks and what isn’t?
Our team monitors your social media to make sure all of your followers are responded to on your business’s behalf as well as to look for any opportunities to improve your social media strategy.
We don’t overcharge our clients. We make our services valuable and affordable, so you don’t have to sacrifice quality for price or vice versa. – Let’s Talk